What is a conversational platform and why you need one!

Description :

The MessageBird Conversations API is an omnichannel messaging solution to unify sending and receiving messages across all platforms in one conversation thread. A conversation is the view of all messages between you and a customer across any of your configured channels. No more long wait times on telephone, email or via messenger - which all depend on human intervention.

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The Attachment object represents a file attached to a particular message. You can specify the recipients of your email as an array of objects with the properties listed below. Variables added for each recipient are used to customise the content sent to a user if a template with matching dynamic placeholders is used in the body or custom headers.

Make Customer Self-Service a Reality

Oh, and the Conversational Cloud unites your customer experience platforms across messaging, social, voice, email, sentiments and analytics. Start creating digital experiences with your customers that are Curiously Human™. For most organizations, the contact center is the human face of their operation and where most conversations with customers happen. Any conversational platform needs to have an enterprise-ready contact center component.

In case there's no active conversation with the contact, a new conversation will be created. Archiving can be used to end a conversation so that the next time the customer reaches out, a new conversation is started. This is especially helpful for support use cases where conversations need to be opened and closed, rather than merely resumed.

Webinar: 3 Reasons Conversational Ads are the Future of Display Advertising

Anytime offers personalized insurance quotes at scale in one to one conversations. Connect any tool to deliver seamless customer experience and leverage declared data across your marketing funnel. Learn how to scale conversational marketing in 10 free video lessons. Train your conversational AI to understand your unique customers. Design and optimize marketing chatbots with a code-free platform. The bottom line to raise your bottom line is to respond in kind.

conversations as a platform

Confluent Cloud made it possible for us to meet our tight launch deadline with limited resources. With event streaming as a managed service, we had no costly new hires to maintain our clusters and no worries about 24x7 reliability. Provide fast and frictionless personalized services across all voice and chat channels. Companies including Facebook, Slack, and Microsoft have begun investing heavily in these so-called "conversations as a platform," with the promise of making booking a flight or buying a new shirt as easy as sending a text message. It's an important shift, as these interfaces have the potential to make computing accessible to non-technical users. Sell more by capturing declared data to recommend products and personalize customer journeys in real-time.

Give Your Customers the Solvemate Experience

Our partner ecosystem allows you to create great experiences that work with your systems for a seamless experience from automation to agent. Because the majority of us manage elements of our personal lives on our mobile devices, and there Microsoft will be “flying largely blind” says Jan. Was this concept that Microsoft has articulated to a great extend – conversations-as-a-service.


The power of human language lies at the heart of the strategy. At Microsoft’s Build conference, CEO Satya Nadella has unveiled his vision for ‘Conversation as a Platform”, outlining how intelligent bots that understand natural language will be the next big wave in personal computing. Done right, mobile messaging can dramatically improve overall engagement, reduce churn, lower no-show rates, increase read rates, and boost Net Promoter Scores.

Why use a conversation platform?

A key component of any conversational tech stack is the ability to build and deploy chatbots for any channel – easily. This means a chatbot builder with a no-code interface that enables business users to build, train and deploy chatbots at maximum velocity with no need for developers to get involved. Users should be able to build simple rule-based chatbots or more sophisticated ones that use natural language processing to understand customer intent and respond appropriately.

conversations as a platform

Invite unlimited users and set access roles that empower collaboration without compromising your control. Understand what your customers say with best-in-class conversational AI. Conversational marketing insights to help you connect better with your customers. Stay up to date with conversational marketing best practices and news. Engage customers on the most popular messaging app globally. Learn how Virgin Media UK built a conversational selling machine to optimize digital sales-assisted conversions for the business.

Handling Webhook Requests

Messenger bots that drive marketing performance the most are able to understand natural human language, using conversational AI to understand customer intents and respond intelligently. Stop relying on anonymous visitor data and interest-based targeting. Start building meaningful customer profiles from real answers given by real people.

  • It’s vision is to get in on the ground floor in the conversation UI trend and clearly it has some solid technology but it also faces some significant challenges.
  • Turn routine consumer conversations into revenue-driving brand experiences.
  • Read independent reviews and testimonials from our customers.
  • McKinsey found businesses that take a more connected approach to the overall customer journeyincrease customer satisfaction from 56 to 117 percent.
  • The platform should allow you to deploy chatbots to multiple channels from the same base architecture and customer data platform .
  • Message tags allow messages to be marked with a particular tag.

Facebook chatbots can be easily connected to your Facebook and Instagram marketing with Click to Messenger campaigns using payloads. This enables you to automate one to one conversations that start as soon as someone clicks an ad on social media. Bots can engage customers directly on websites and mobile apps in conversational display ads. They can also engage customers on social channels like Facebook and Instagram using Messenger bots.

  • Covering both traditional channels like voice and email, but also including live chat, chat apps, video calling, and social media.
  • It’s also launching its effort very early in this trend, which should help it avoid the slow start it got in next-generation mobile operating systems.
  • Create highly personalized, automated conversations with customers with confidence in our secure environment.
  • Mobile messaging breaks through the noise like no other channel.
  • Optimize your marketing funnel and conversion rates using data on how customers engage with your chatbot.
  • The API Quickstart shows you how to add conversations to your app in minutes.

Cognigy.AI enables E.ON to scale its customer service, ensuring customers receive support anytime, anywhere. Talk to a specialist today to see why an all in one conversational marketing platform is the best solution to grow your business with chatbots. Imagine a world where your customers use messaging apps and chatbots to receive content and get answers to questions they have. These tools provide actionable insights into your customer’s intentions, brand affiliation and future expectations.

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Mobile messaging breaks through the noise like no other channel. Right now, we're reducing churn by 20% for some of the largest US brands and operators. Through personalized, immersive, and unique video messaging. A conversational platform should conversations as a platform amplify this strength rather than hinder it by making it simple to increase the bandwidth of the solution and roll out additional use cases. Here we describe some of the benefits that businesses are enjoying with a truly conversational platform.

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